About — Control Your Persona

Control Your Persona was started by a group of people who believe that digital identity rights are the defining issue of our generation. In a world where AI systems are trained on our words, our likenesses, and our creative output — often without consent — we decided it was time to draw a line.

This is not a campaign against technology. It is a declaration that the people behind the data matter. That consent is not optional. That identity belongs to the individual, not to the algorithm.

Who We Are

Charles Voloshin

CEO & Co-founder, Soqratic

Charles Voloshin has over 20 years building digital products, from startups to Fortune 500s like Philips. He cares deeply about our relationship with technology and using it responsibly. In 2023 he experimented with AI personas and realized he could never trust what AI models told him. He knew the only people he could trust were the experts themselves. He co-founded Soqratic to make that connection possible, giving people access to trusted expertise through AI that is ethical, verifiable, and controlled by the expert.

Josh Bernoff

Author, Strategic Advisor & Chief Troublemaker

Josh Bernoff is the bestselling coauthor of Groundswell, the first book to reveal the true power of individuals engaging with social technologies. He authored five books including the acclaimed Writing Without Bullshit and conducted the landmark study “AI and the Writing Profession.” Bernoff.com, Josh’s daily blog on books, writing, and truth, has attracted more than 4 million visits. His Bernoff Book Coach, built with Soqratic, demonstrates how you can control your persona for influence and profit.

Join the Movement

Read and endorse the manifesto for digital persona rights.

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